Field research · Oregon · July 2026
A quantified model of homeowner dissatisfaction, built from 290 verbatim negative customer records across 67 Oregon builders and remodelers, state complaint records for 57 firms, and a direct Google sweep of 1,172 reviews across the ten largest custom and design-build firms. Every figure below is counted, not estimated.
Research and analysis by Marty Kribs · acre-mgt.com · July 2026
Click any failure mode to see the numbers, what customers actually said, and what removes it.
How often counts every record naming that failure mode. How damaging is an index built from two observed signals, the star rating the customer gave, and whether they took the complaint to a formal dispute body. Nothing is modelled or estimated; there are deliberately no invented dollar figures anywhere in this research.
The two rankings deliberately disagree. Communication is the most frequent complaint in the market and one of the least severe, customers rarely escalate over it, they simply stop recommending you. Warranty response is comparatively rare and by far the most dangerous: nearly half of those complaints reach a formal dispute body, and they happen after the money has been collected.
Sources: verified post-project customer surveys and public complaint records, July 2026; Google Maps reviews read directly through an authenticated browser session, 26 July 2026; Oregon Construction Contractors Board complaint history, read from the state system and name-verified per firm; CCB Governor's Recommended Budget 2025-27; CCB legislative presentation, February 2025. Individual firms are not named. Record-level data with source URLs retained.
Research and analysis by Marty Kribs, acre-mgt.com. Version 3, July 2026, external release. Individual firms are anonymised; the named research file is retained internally. May be cited with attribution.
The model above was built from post-project surveys and formal complaint records. Both only capture people who became clients. Google captures the ones who did not. In July 2026 the ten largest custom and design-build firms in the study were read directly on Google Maps, sorted lowest rating first: 1,172 reviews screened, 329 loaded, 51 negatives captured. Ratings and counts are as Google displayed them.
| Firm | Segment | Market | Rating | Reviews | Negatives | Negative rate |
|---|---|---|---|---|---|---|
| Firm A | Custom home builder | Portland Metro | 4.1 | 49 | 13 | 26.5% |
| Firm B | Custom home builder | Central Oregon | 4.6 | 38 | 5 | 13.2% |
| Firm C | Design-build | Portland Metro | 4.6 | 240 | 21 | 8.8% |
| Firm D | Design-build | Corvallis | 4.7 | 47 | 3 | 6.4% |
| Firm E | Design-build | Portland Metro | 4.8 | 111 | 6 | 5.4% |
| Firm F | Design-build | Corvallis | 4.9 | 62 | 1 | 1.6% |
| Firm G | Design-build | Portland Metro | 4.9 | 204 | 2 | 1.0% |
| Firm H | Design-build | Corvallis | 5.0 | 213 | 0 | 0.0% |
| Firm I | Design-build | Corvallis | 5.0 | 174 | 0 | 0.0% |
| Firm J | Design-build | Salem | 4.9 | 34 | 0 | 0.0% |
| Ten firms | 1,172 | 51 | 4.35% |
Firms are identified by letter. Segment, market, rating and review counts are reported as observed, because the pattern is the point and the identity is not. Letters run in order of negative rate.
Firm E reported zero negatives across 374 post-project surveys and six across 111 Google reviews. Firm D reported zero across nine surveys and three on Google, all of them pre-contract. The survey channel is not dishonest; it is structurally blind to everyone who never signed.
Caution on sample size: at 51 records the ranking of categories within the Google channel is not yet stable, and several categories carry only one or two instances. What is solid at this n: the per firm negative rates, the tier rate, the channel comparison, and the pre-contract finding.